Twitter Inc a Micro-blogging website announced on Wednesday that it would be rolling out 280-character tweets to users across the world.This is after a trial phase to a limited group of Twitter users which began in September to see if a larger character count reduced “cramming” and led to users better expressing themselves.
Through it’s blog Twitter said they manage to achieve their goal in all languages where cramming was an issue. The expanded limit will be rolled out to users in all languages except Chinese, Japanese and Korean where cramming is not an issue because those scripts can convey more information in a single character.
“Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue”
Twitter’s Product manager Aliza Rosen through a blog post said that it was after weeks of extensive data analysis and feedback that they decided to roll out the 280 characters
The increase comes in a bid to draw in more users and boost engagement at the social network.
“We saw when people needed to use more than 140 characters, they tweeted more easily and more often,” Rosen said. “But importantly, people tweeted below 140 most of the time and the brevity of Twitter remained.”
she added that only 5% of tweets sent were longer than 140 characters, while only 2% were over 190 characters, 90 below the new limit.
Currently the Micro-blogging website has 330 million monthly active users around the world with Kenya having around 6.2 million twitter users.