The Coca-Cola system in Kenya has unveiled this year’s Christmas campaign under their newly launched Real Magic philosophy and platform which calls on everyone to celebrate the real magic of humanity with the flag off of the Coca- Cola Christmas Caravan and lighting up of the KICC tower.
The Real Magic Christmas campaign seeks to celebrate the real magic of humanity that comes when people and communities come together, reminding consumers that real magic happens in the moments of connection shared with family and friends during the festive season.
“Coca-Cola has a memorable and illustrious history with Christmas. We have always believed in the magic of Christmas, and this year our campaign celebrates the real magic moments and connections. With uplifting messages of unity, inclusion, and positivity we want to remind our customers that all we need for a magical Christmas is shared moments with the family and friends we love and the community,” said Nelly Wainaina, Frontline Marketing Senior Director, Coca-Cola Africa.
The Coca-Cola Christmas caravan will kick off exciting experiential activities as it travels from Nairobi through various counties, spreading the Christmas cheer, happiness, and optimism. As the colourfully lit Coca-Cola caravan makes its way to various parts of the country, consumers will enjoy discounts and offers on products in various outlets. The caravan will make stops at several retailers and town centres across the country giving products and other gifts in the spirit of gifting, sharing, and rewarding consumers.
This is the first Christmas campaign under the new Real Magic brand philosophy for Coca-Cola that was launched two weeks ago. The Real magic of Christmas will have various activities geared towards engaging consumers during the festive season.
“Christmas is a time to connect with family and friends. It is a time to celebrate the wins – big or small that we have achieved throughout the year. We know the year has been tough, but nonetheless, we have pulled through. As we unveil the caravan, we want to remind our consumers that their happiness matters to us, let us celebrate together, appreciate every moment, and share the little we have with those around us,” said Miriam Limo, Marketing Manager, Coca-Cola Kenya.