Jumia, Africa’s leading e-commerce platform, has launched the 9th edition of its “Jumia Black Friday” campaign dubbed Kila Siku Ni Black Friday (30 days oT Black Friday) with the aim of encouraging consumers to shop online daily on the platform. For the first time, mind-blowing deals will iacMe 5 cows retailing for only Ksh 100 during the campaign launch on 4th F’Jovember at midnight.
Jumia in partnership with thousands of sellers and brands will ofier consumers a wide assortment of products at the best prices. Jumia Africa Index 2021, saw a consumer shift to groceries and everyday essentials since the COVID- 19 pandemic, a trend that will also reflect in this year’s Black Friday. Other categories expected to hBve mind-blowing deals include home and living, beauty, fashion, food deliver, and phones.
“Black Friday is our biggest event of the year. Every year we try to bring something new & exciting for our customers – which helps bring new customers into online shopping & build the catego . It is also a special time of year for our sellers & partners – as they can do really well, building up savings for che festive season. This year’s cod deals will include ai/ o/ our Kenyan consumer’s everyday favorites – for example ]ogoo Unga @ 149 (that’s 40’A+ o”f. Come join the pay/” said Chappatte,
The campaign, which runs from November Sth to 26th November, is the biggest sale of the year in partnership with brands like Equity bank, Xiaomi, L’oreal (Garnier), PRK (Beefeater), R.B (Harpic), Johnie Walker, Hisense, Adidas among others.
“In the past we have offered some luck customers Kuku for Ksh 100 and I buzi ya (hao (Ksh 1000), and now for the first time we bring you cows for only 100 bob on]umia!”, said Jumia Kenya CEO Sam Chappatte, emphasizing that there will be limited stock available – but millions of deals to choose mom.
App only Black Friday deals will include: discount vouchers, flash sales, free Delivery from top brands and crazy give-aways – for those customers who download the Jumia App ahead of the campaign.