NAIVAS LAUNCHES 12TH EDITION OF KIKWETU FESTIVE SEASON CAMPAIGN

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Naivas Supermarket launches its annual Festive Season Campaign referred

to as Kikwetu. This year’s Kikwetu is the 12th edition since its inception in 2011.

Over the years, the retailer has endeavored to remain authentically Kenyan while delivering

memorable experiences to customers through thematic campaigns during the festive season and

this year is not any different. This is the first festive season where Kenyans can host events and

congregate with loved ones without any restrictions whatsoever since 2019 and to top it all we have

the Fifa World Cup 2022, a major sporting event that drives global excitement and you can bet that

this year’s Kikwetu is going to be bigger and better!

The campaign this year is dubbed “Team Naivas” with the tagline being “You Will Never Kula Choma

Alone”. The campaign this year is also phased out and today we go to market with the first phase,

Kikombe Kikwetu” which pays homage to a global football event. Both phases of the Team Naivas

Campaign will be unified by the clarion call “Kila Mkenya Ni Mshindi” because we truly believe

everyone deserves a win, especially with the economic hardships ravaging Kenyans.

The campaign, as has been in the past, is anchored on the Naivas Reward Card program. Naivas has

committed hundreds of millions to ensure Kenyans have a jolly festive season by offering marketing

leading sales promotions throughout the entire campaign which will be enjoyed by every Naivas

shopper. Further to sales promotions which are open to all, Naivas Reward Card holders stand a

chance to win gift vouchers each worth Kshs. 2, 000 and the iconic Naivas Mbuzis every time they

shop while still earning their points. You can register for the Naivas Reward Card any time at any of

the branches’ Customer Service desks and all you need is your national I.D.

This year, we are excited to welcome on board VISA and Coca-Cola through Coca-Cola Beverages

Africa who are official World Cup Sponsors and are broadening our pool of offerings. Through VISA

shoppers get to win gift vouchers each time they tap to pay with their branded visa card. From Coca

Cola Beverages Africa there will be fifteen 65” Hisense TVs up for grabs by Naivas Reward Card

holders who also purchase 2*2lt, 1.25*2lt Multipack or 6-pack can of either Coke, Coke Zero, Sprite of

Fanta. “ We are pleased to be a part of the 12th Annual Kikwetu Festive Campaign with Team Naivas.Coca

Cola Beverages Africa ambition is to refresh Africa every day.This festive season is an opportune time

where we can live up to our purpose and give our consumers something exciting to look forward to.

As a sponsor in the 12th Kikwetu Campaign, we will be rewarding lucky Naivas Customers a magical

opportunity to win 15 65′ TVs. We believe the Prizes are extremely befitting given the season, with all

eyes glued on screens and people coming together during the biggest football sporting event of the

year! We look forward to creating mini stadiums at home. Along with Team Naivas, we believe that

everybody deserves to win and believing is magic! “ Said Miriam Mutyanziu, National Key Accounts

Manager Coca-Cola Beverages Africa.

“Despite the hard economic times, Kenyans have remained resilient and cautious optimism rings in

the air as we have bid goodbye to the COVID- 19 restrictions, the electioneering period and the

school calendar will go back to normal in the new year. As a business, we have remained committed

to our mantra that says we exist to make other people’s lives better and the festive season provides

us with another opportunity of doing exactly that. We are exceptionally excited because we have

kicked off the campaign earlier compared to the previous years thus giving shoppers reprieve for

longer,” said Peter Mukuha, Naivas Chief of Operations.

“ We promise all our shoppers that we have a fantastic and exciting festive season planned and for

the 13 weeks they will enjoy sales promotions thanks to the support from our partners, who have

seen to it that our customers enjoy great value across all categories ranging from fresh produce,

groceries, non-food FMCG products, general merchandise and eleven electronics and home

appliances, concluded Peter Mukuha.