The newest store by the retailer will cover 35,000 square feet of trading space, promising to
adequately serve the residents of Ruai as it carries through on its mission of delivering a world class
shopping experience to all.
This opening comes during the exciting Naivas annual festive season campaign dubbed Kikwetu. This
year the campaign called #TeamNaivas has two phases with the first phase Kikombe Kikwetu whose
tagline is “Kila Mkenya ni Mshindi” having already kicked off. It is therefore quite exciting that the
residents of Ruai will get to experience the joy that is the Naivas festive season with something in
store for everyone ranging from market-leading sales promotions to chances of winning gift
vouchers, the iconic Naivas mbuzi and even TVs.
“This expansion targets to bring our unique offering of freshness, quality, and affordability to all our
customers. With every new opening we ensure that the store set-up, layout, and catalogue meet
shopper needs. “We understand that you need to have a reason why shoppers choose you as their
retailer of choice, and that’s why for us exceeding customer expectations is our modus operandi,”
remarked Willy Kimani, Naivas Chief Commercial Officer.
“As a homegrown brand, we know we bear a responsibility to the communities where we set up
shop, we believe we exist to make other people’s lives better and this goes beyond our excellent
customer service. We firmly believe in the sustainability of not just our business but also the
communities we serve and that is why we have firmly entrenched environmental, safety and
governance practices embedded throughout our business operations something that we know the
residents of Ruai will appreciate given the strained infrastructure borne out of a very fast-growing
township,” concluded Willy Kimani.
