According to the regional Focus from an influential annual hotel pipeline survey in a Lagos-based W hospital Group they state that Ethiopia is the leading hotel development in East Africa.
The survey had covered the whole African Continent , in which it will be the among the major discussions during the Africa Hotel Investment Forum (AHIF) which will be held in Nairobi around October.
In Ethiopia, the hotel development is almost 50 percent up as opposed to last year’s figures. In Addis Ababa it accounts for 86 percent of the total which is almost 5,000 rooms in 25 hotels.
Government incentives, alongside international conferences and global bases for NGOs, embassies and aid agencies have all fueled hotel growth in Addis. Accor is among the chains focusing heavily on East Africa, including Ethiopia, doubling the number of hotels in its development pipeline in in the region, and achieving a 66 per cent growth in the number of rooms signed. Hilton is deploying part of its US$50 million(Sh5 billion) Hilton Africa Growth Initiative to help fund growth in the region, converting hotels to its DoubleTree and other brands, and it has seen a 51 per cent growth in its pipeline. Across the region, Kenya has 2,754 rooms under construction. Tanzania is the other significant regional player with 1,344, Rwanda 457 and Uganda at 447.
“Ethiopia’s hotel expansion is truly impressive. The activity there has been huge, and it is very pleasing to see that investors and operators are now looking to exploit the opportunities outside of Addis Ababa, in the secondary cities and tourism centres.” said W Hospitality Group’s Managing Director, Trevor Ward. AHIF, which is supported by the Kenyan Ministry of Tourism and Wildlife, is attended by leading international hotel investors, business leaders and politicians.
Matthew Weihs, Managing Director of Bench Events, AHIF’s organiser, said: the report and analyses from other expert advisers to the industry, will shed light on where the best investment opportunities are likely to be in the near future. “It is this kind of content that makes AHIF a must-attend event, alongside unrivaled networking opportunities,” he said.