Samsung Electronics has today launched the Galaxy S Series
range of smart phones globally. The range includes the Galaxy S21 Ultra, Galaxy S21 + and the
Galaxy S21. The devices are mainly characterized by a pro-grade camera for users of any skill
level and the most advanced processor ever in a Galaxy device. The series debuts a head-
turning, iconic design, with each device offering the connectivity, power and performance that
only Samsung can deliver. The virtual launch event was streamed from Samsung Headquarters
in Korea was locally viewed at Connect Coffee Lounge on Riverside Drive in Nairobi. The
viewing was attended by tech enthusiasts, the Samsung Electronics Managing Director Mr.
Seok Min Hong and Head of Integrated Mobile at Samsung Mr. Charles Kimari.
“We are living in a mobile-first world, and with so many of us working remotely and
spending more time at home, we wanted to deliver a smartphone experience that meets the
rigorous multimedia demands of our continuously changing routines,” said Charles
Kimari, Head of Integrated Mobile , Samsung East Africa. He further went on to say, “We also
recognize the importance of choice, especially now, and that’s why the Galaxy S21 series gives
you the freedom to choose the best device for your style and needs.”
Galaxy S21 was designed for those who want a light design and compact 6.2-inch
display. Galaxy S21+ sports an expanded 6.7-inch display and a larger battery, perfect for
marathon gamers and binge-watchers. The Galaxy S21 series introduces an all-new, iconic
Contour Cut Camera housing that seamlessly blends into the device’s metal frame for a sleek,
yet striking, aesthetic. Galaxy S21 touts an intelligent, edge-to-edge Dynamic AMOLED 2X
Infinity-O display with adaptive 120Hz refresh rate for smoother scrolling and viewing. It
automatically adjusts the frame rate based on the content whether you’re swiping through
your social feeds or watching shows. The display is also easy on the eyes. To help reduce
eye fatigue, the new Eye Comfort Shield automatically adjusts the blue light based on
the time of day, content you’re viewing, and your bedtime.
Galaxy S21 Ultra that is S-pen enabled is the largest member of the Galaxy S21 series with a
6.8-inch Dynamic AMOLED 2X display. It is our most intelligent screen yet. The screen’s
refresh rate adjusts to the content you’re viewing from 10Hz to 120Hz to ensure you enjoy the
best image while staying power efficient to stretch your battery life even further. Compared with
the Galaxy S20, S21 Ultra offers a 25% brighter picture at a 1,500nits of peak brightness, the
brightest on a Galaxy smartphone. With a 50% improved contrast ratio it delivers crystal-clear,
immersive images, even when outside. And like the Galaxy S21 and S21+, Galaxy S21 Ultra
has Eye Comfort Shield to help reduce eye fatigue

S21 and S21+ will be available in a range of eye-catching colors, including a new signature
colour: Phantom Violet. And each device is coated with a luxurious haze finish on the back for a
sophisticated look and feel. The Galaxy S21 Ultra is available in Phantom Black and Phantom
Silver and it is coated in a luxurious haze finish for an all-around sophisticated and
timeless look. Galaxy S21 Ultra also has three Exclusive Colorways- Phantom

Titanium, Phantom Navy, and Phantom Brown and offers improved durability with
Corning® Gorilla® Glass Victus.
The global launch also included the Galaxy buds Pro in order to maximise audio quality,
convenience, and seamless use – all packed into a sleek and stylish design. The Buds pro exert
astonishingly energetic yet detailed sound with a bigger two-way speaker system. Galaxy Buds
Pro’s improved three microphone system with Wind Shield makes your voice sound crisper than
ever. To top it off, we welcome the next generation of sound control with the most intelligent
ANC on true wireless earbuds, alongside a spectrum of ANC and Ambient Sound modes to suit
your every need. More than ever, users are switching between their phones and tablets, so
we’ve added Auto Switch to Galaxy Buds Pro. There’s no need to manually switch your audio
settings – Galaxy Buds Pro will automatically connect the right device based on your activity.
And by connecting with your phone or tablet, 360 Audio brings the movie theatre experience
into the comfort of your own home. Long lasting battery life ensures that you never run out of
power at the wrong moment, while IPX7 water resistance and SmartThings Find provides peace
of mind.
The Samsung Galaxy S21 range of devices will be available for Pre-order from January 22 nd to
February 11 th 2021The Galaxy S21 Ultra (512 GB) will retail for 169,999 Shillings , the
Galaxy S21 Ultra (256 GB) will retail for 153,999 shillings, the Galaxy S21+ will retail at
124,999 Shillings, the Galaxy S21 (256 GB) will retail at 105,999 while the Galaxy S21(128
GB) will retail at 99,999 shillinsg. All pre-orders will also include a free Galaxy SmartTag.
Pre-order consumers can enhance their Galaxy experience