Boomplay and Hitlab have joined forces to offer emerging artists a chance to work with award-winning singer, rapper, songwriter and producer, Akon. The Digital Emerging Artist Showcase (DEAS) is the first international competition for emerging artists with a fully digital application process, where artists can
submit their songs for analysis through Hitlab’s artificial intelligence, Digital Nuance Analysis (DNA) technology, which ranks submitted songs to showcase the potentiality in an international market. Metrics such as production (beat, mastering), are considered in the fully-digital analysis.
The first-of-its-kind competition in Africa is set to offer a recording contract with an international music label, an opportunity to be mentored by Akon, a partnership with Africa’s largest music streaming and download platform, amongst other exciting prizes. In a statement to newsrooms, Boomplay Managing Director, East Africa, Martha
Huro said, “This a great opportunity for us to showcase our artists on the global stage, while also offering them a holistic experience on the industry metrics beyond our borders. I urge emerging artists to take up this once-in-a-lifetime opportunity. We look forward to creating more opportunities to propel Kenyan and by extension African artists to the international stage.”