Kenya leading retailer Naivas supermarket opens its 81st outlet in the country at The Imaara
Shopping Mall coinciding with the mall’s official launch. The Mall is tactfully located at the intersection of
Mombasa Road and the entrance into the vast and populous Imara Daima Estate.

The outlet covering more than 34,000 square feet of trading space will be the 3rd largest Naivas store by store
size and the 8th outlet in the greater Mombasa Road region. This new outlet, will bear the Foodmarket
concept which has been taken a notch higher and with this beautifully compliments the Mall’s eclectic style.

“We are delighted to have been the Supermarket of choice for this new addition to the Mombasa Road
topography. It is a mall that is already creating so much buzz because of its very bold presentation and we are
glad that we get to add on it by bringing a world class shopping experience, something that has become
synonymous with the Naivas brand,” said Willy Kimani Naivas Chief Commercial Officer adding that “We have
over the years perfected and achieved this because we embrace and celebrate our Kenyan heritage which can
be seen in our product offering and service delivery but most importantly, continuously studying and
understanding our shoppers since retail is detail.”

“From the very beginning, Tuffsteel limited wanted to change the face of Kenyan infrastructure, design and
concept, to build a mall with a personality both structurally and aesthetically. This we have accomplished with
the new development which has not only changed the look of Mombasa Road but the Mall is now an iconic
landmark in Nairobi.” Said Paayal Patel, The Imaara Mall, Chief Executive officer/Executive Director Tuffsteel ltd
adding that “The story behind the faces is a collective of what is truly a representation of the cultural melting
pot that is our beautiful country, Kenya. Everyone is welcome! The Mall’s personality is of course reverberated
inside the mall with the choice of interiors used and of course brands that have set up shop here but most
specifically the choice of anchor tenant, Naivas, a homegrown Kenyan brand that is truly the pride of the

Kenyan people. We simply say, you fuel, you eat, you play, you shop – all at “THE MALL THAT HAS IT ALL!”
The new store is stocked with a variety of quality products to choose from raging from fresh produce,
commodities, electronics and other general products. The opening of this new store comes during a very tough
economic time but despite the challenging economic times, Naivas is living up to its brand promise; saves you
money, by ensuring shoppers enjoy exclusive sales offers thus providing them with a reprieve and above that
they will enjoy free parking at the mall for the whole weekend