Zamara Launches New Online Aggregator Portal to Increase Insurance Uptake


Pension fund administrator Zamara Group has unveiled an online portal that will allow customers to buy insurance policies and investment plans “Dubbed e-Zamara”

The platform will allow customers to compare products from different insurers in one place. They will also be able to and create and manage their insurance policies online.

Zamara Group has also announced plans to invest Ksh. 100 million to upgrade its digital capabilities and customer service. The company said the program includes upgrades in its operations and technology, including launching a new online aggregator platform dubbed eZamara, that will have a full range of insurance and investment products.

“The digital transformation of the insurance industry will require a considerable amount of capital to invest. However, investing in digital technology will be necessary if insurers are to stay relevant to consumers, “said Zamara Group CEO Sundeep Raichura.

Zamara Group CEO, Sundeep Raichura, said the company was committed to providing its customers with the best possible experience and that the investment in digital would enable it to do so. “We are constantly evolving our business to meet the needs of our customers and this investment will enable us to provide a more convenient and efficient service,” he said.

“Over the years, we have seen a spike in insurance sales growth via the internet and other digital channels. As Zamara, we are committed to accelerating and enabling digital and financial inclusion in Kenya by providing easy access to financial solutions like pensions and insurance at scale.

To boost its digital strength, the firm announced that it will invest about 100 million over the next three years in technology as per its 2022-2025 strategic plan.

Zamara is a diversified financial services group offering pensions, medical, insurance and actuarial services with a presence in six countries in Africa.