The nominees for the 13th annual Groove Awards with Safaricom have been unveiled at an exclusive red carpet event held at the Mövenpick Hotel on June 7, which saw artistes nominated in 19 categories with surprise new entries into some of the most tightly contested spots.
Scoring the highest number of nods is Jabidii, who led with an impressive 7 nominations including Song of the Year and Teens Choice Song of the Year (in which he received 2 nominations) Breakthrough Artist of the year, Collabo of the year and Dance style/song of the Year in which he also received 2 nominations. Gloria Muliro followed closely with 6 nominations in Artist of the Year, Song of the Year, twice under the Praise and Worship song of the Year, Collabo of the Year and Western Counties song of the Year categories.
This year Male artist, Female artists and Group of the year categories have been revamped and collapsed into one category- Artist of the Year becoming the most coveted award of the season. The contenders in this category include the reigning Female and Male artists of the year – Mercy Masika- who received 3 and Eko Dydda 2 nominations respectively. Other nominees in the Artist of the Year category are Guardian Angel, Moji Short Babaa, Gloria Muliro and hip-hop group Recapp.
Groove Awards with Safaricom involved the public this year in the nomination process and generated a lot of excitement amongst stakeholders and the industry, giving greater ownership and participation to music fans across the country. “The announcement of the nominees follows a rigorous process of reviewing 143,684submissions that the public put in. The process was refreshed to involve the public for the first time in the nominations process and the feedback has been overwhelming. We are excited to be unveiling the list of contenders for the 13th edition of the Groove Awards with Safaricom,” said Groove panel Chairman Charles Kairu. “We are truly honoured to be in a position to recognize and celebrate today’s talented artistes and their contribution to the growth of the gospel music industry.”
The theme of this year’s awards show is: “Rebuild, Restore, Reclaim.” It focuses on the message of unity in rebuilding and restoring the glory of the gospel industry. It encourages a spirit of togetherness highlighting the importance of all in working towards the end goal of shaping culture.
“Through this platform, we have been able to not only reach out to the youth with positive messaging over the years by harnessing the power of music, while promoting the gospel music industry in Kenya, the East African region and further afield,” said Charles Kare, Acting Director – Consumer Business Unit, Safaricom.
He added: “We are proud to be part of the 13th edition, because we have seen how wholesome music is transforming the lives of Kenyans everywhere by giving inspiration and hope and uniting us against various divisions.”Public voting will begin at 10am on Friday 8th June 2018 and will run until midnight 23rd June 2018. Fans will be able to vote via sms by sending the word Groove followed by the nominee code to 811 or by dialing *811# and following the prompts, or via the website www.grooveawards.co.ke.
This year’s winners will be announced on 24th June 2018 at the Gala Awards ceremony, to be held in Nairobi.
A winner’s concert is slated shortly after the awards ceremony on 8th July 2018 at The
Embu Municipal Council Stadium and will see all winners meeting their fans to celebrate their wins whilst appreciating their support during the nomination and voting process.