Kenya’s’ Leading retailer Naivas has inked a strategic partnership
with Africa’s e-commerce leader, Jumia, to give consumers a better shopping experience with
access to a wide range of products. Consumers along Ngong Road, Community Area,
Hurlingham, Mbagathi, Kileleshwa and Lavington areas will now be able to order from Naivas
Foodmarket (Prestige) on Jumia Food for a wide range of products.
“This new development is an important step towards realizing Naivas’ mission and especially
with the changing environment in the retail sector as shoppers now want to make fewer trips to
the stores and our aim is to serve Kenyans at every possible opportunity by providing a mobile
experience that makes it as easy as possible for them to acquire products as quickly as possible
at their own convenience,” said Willy Kimani, Chief Commercial Officer, Naivas
Today’s online shopper is mobile driven, using mobile to do his/her shopping, using their
smartphones more frequently to place orders.
“This partnership allows our consumers to save time and money, since most of their daily
household needs are available at the click of a button. This allows them to focus on other things
that really matter to them. The partnership will enable shoppers a contact-free shopping
experience as we ensure that everything the consumer wants is delivered to their doorstep.”
said Kenneth Oyolla, Chief Commercial officer, Jumia Kenya.
The partnership will first feature Naivas Food Market at Prestige Plaza along Ng’ong road,
before rolling out to its other outlets nationwide. Naivas enjoys a strong market share in the
region, with over 70 branches in Kenya. The retail giant is banking on its wide variety of
products and affordable price offering and its large customer base, to make the online venture
successful.
