Community Media Benefit From Bloomberg Funding

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BY EDDY NYADWA, NAIROBI – Three Media Organisation’s in Kenya are set to benefit from funding  help improve their capacity. The Association of Media Women in Kenya (AMWIK), is among the Organisations in Africa continent to be awarded the funding by Bloomberg Media Initiative, BMIA.

The BMIA Community Media Fund will strengthen regional journalism at a time when communities urgently need access to accurate, local information on COVID-19.

According to Bloomberg Media Initiative Africa Director,   Erana Stennett, the support will help secure the viability of vital community media
organizations to protect the communities they serve.

“The fund was created to improve citizens’ access to reliable news, to elevate marginalized voices, and to advance reporting on socio-economic issues that impact regional communities across Africa. “

Independent, local journalism has a critical role to play in providing accurate information about
preventing and managing COVID-19 in communities.

“As we confront economic insecurity in the midst of this pandemic, access to reliable local news and information has never been more important, or more under threat due to false and misleading
information” Stennett added.

The funding from Bloomberg Media Initiative Africa provides financial boost to community media organizations in during the Corona pandemic.

Additional COVID-19 emergency response grants have also been awarded to organizations in South Africa to directly address misinformation around the coronavirus pandemic.

In Kenya, the BMIA-CMF grants have been awarded to the Association of Media Women in Kenya (AMWIK), Friends of Lake Turkana (FoLT) and Mtaani Community Based Organization. The Kenya Community Media Network and The Conversation Africa in South Africa received emergency funding to support the creation of evidence-based content, including fact-checking around the impact of the pandemic in Kenya and South Africa.

The five BMIA-CMF grantees will also use a portion of their grants to create COVID-19 public service campaign.