AAR Insurance today announced its customized medical cover for Gor Mahia FC. The cover will see 40 players enjoy an inpatient cover of Kshs.750,000 and outpatient cover of Kshs.60,000 on and off the pitch and includes rescue and evacuation benefits.
This cover, whose premiums were partly pre-funded by AAR Insurance, is part of the insurer’s efforts to affordably create customized covers for their clients to meet their points of need. Speaking during the kick-off ceremony, AAR Insurance Group Head Of Brand, Marketing & Communication, Ms.Sheila Owiti said,”Gor Mahia has been a source of pride for our country over the years. They are undoubtedly among the leading and most successful clubs in East Africa. As a company, we deliberately chose to be a part of their success story; we understand the critical role played by our sportspeople in entertainment, inspiring young people and building our nation’s economy. Furthermore, with our focus on emerging opportunities in under-served segments like Micro, Small and Medium Enterprises (MSMEs) and micro insurance, we are committed to ensuring that our current and future clients can enjoy innovative underwriting solutions at their convenience.”
With over 30 years of market experience in the Kenyan market since its licensing as a medical insurer, AAR Insurance has been on a transformational journey re-aligning its products and services to meet emerging consumer trends and expectations in a rapidly digitised business environment. As the company’s offering has grown over time, they have been keen to ensure broader coverage of different market segments, especially the underserved. This has been achieved by developing customized insurance solutions for its clients to provide more Kenyans with insurance security. According to KPMG’s 2021 “Overview of the Kenyan insurance industry Report”, Kenya has the third lowest insurance penetration rate in Sub-Saharan Africa at 3%, speaking to the need to make insurance products more accessible.
With this understanding, AAR insurance is proud to work with Gor Mahia Football Club, the current record holder for the most title cups won in the Kenya Premier League, even as the club prepares to celebrate its 55th anniversary.
“We are excited that AAR Insurance has actualized this cover for our team. As sportspeople, it is important to have a partner like our insurance provider who is making this health insurance more accessible. This will ensure all our players are covered on and off the pitch. Lack of proper medical insurance for our club has led to the loss of dependable players in the K’Ogalo squad, as epitomized by the case of Batambuze, a player whose bad injury prematurely ended what was destined be a glorious career at Gor Mahia FC and beyond. Therefore, this will be a great motivation for us, and I know our team will continue making Kenyans proud through its performance,” said club chairman Mr. Ambrose Rachier. He added, “As a football club, we appreciate working with partners like AAR Insurance, who are determined to deliver value by empowering people through knowledge and creating accessibility for the underserved to great insurance solutions.”
The underwriter has been on an aggressive approach towards its technology-first operation model to ensure products and services are seamlessly accessible to its customers. By focusing on the value underlying insurance products from the perspective of the client’s life, health, and business, AAR Insurance has delivered better products and services for its clients, evidenced by the many available customized insurance solutions.