Kenya Breweries Limited today unveiled their latest offering in the spirits category, the new Chrome Gin. It is a smooth, crisp gin which is made in a distinct, authentic Kenyan style. The newest Gin innovation is the second category in the trademark following the launch of Chrome Vodka in December 2014.
Speaking at the launch event, KBL Managing Director Ms. Jane Karuku celebrated the new product introduction, expressing that the launch was in line with the company’s efforts to engage the ever-evolving consumer categories in the country.
Ms. Karuku said “The introduction of Chrome Gin has been a great achievement for the company. This is the right time to launch an affordable & quality product. The launch is well informed by consumer insights and the increasing demand for Gin in Kenyan market. ”
Running with the tagline #MadeForTheseStreets, Chrome Gin is the epitome of the spirit of the 18-30-year-old consumers. The brand is aspirational, delivers on taste, quality and affordable of a mainstream spirit that will connect with the unique culture and personality of the consumers.
The bottle is in an aspirational bold green pack and multi-coloured label that reflects on our target consumer who wants to shine on, dream Big and be bigger.
In addition, the brand has adopted a unique marketing campaign that reflects Made for The Streets tagline by deploying regional based billboards such as #MadeForNai, #MadeForMeru #MadeForKilifi amongst other 20 billboards. Commenting on the innovative brand communication approach, KBL Head of Innovations Joyce Kibe said, “We have also deployed street poles and a very interactive digital campaign, to reach a wider target audience.”
The product is available on E-commerce platforms, selected supermarkets, wines and spirits and bars. Packaged in 250ML and 750ML bottles, Chrome Gin is best served with a tonic and will retail at recommended prices (RRP) of Sh220 and Sh600 respectively; 40% ABV.