This award, which was initiated a few years but went into a lull, has now been revived under a new management. KFCB is delighted to be part of the Kisima Awards revival and success.
I am informed that the award initially sought to recognize talent from across East Africa, but has now gone Pan-African and its relaunch at a time when the entertainment industry has been ravaged by the Coronavirus is not only timely, but it’s a critical intervention in supporting the fledgling industry to get back on its feet.
Let me take this earliest opportunity to thank the organizers for expanding the Kisima Awards horizons and giving it a Pan-African look and inviting KFCB to be part of this great initiative.
As we all realize, the future of business, especially in music and film industry post COVID-19 lies in collaboration and partnerships. The industry needs to tap into the African Regional block and leverage on the African inter-trade dynamics to survive. Film is business and has the potential to create jobs and wealth for our artistes. It is also a powerful tool for promoting the African culture and values, The theme of the Annual Kisima Music Award “Re-awakening the soul, spirit and vibrancy of the African music and film industry” is not only apt, but is . very refreshing and timely. It’s time for Africa to tell her story and to awaken her progressive cultural traits and indefatigable spirit