Korogocho Residents Benefit from Senator Consumer Campaign

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Francis Muigai and Florence Nyangweso of Korogocho Slum are the beneficiaries of two new homes courtesy of Kenya Breweries through the Shikisha na Senator Community Projects Initiative.

The two residents of Ruaraka Consistency are beneficiaries of a housing upgrading project spearheaded by Restoring Dignity, a community-based organization in the Korogocho area housing support. 

The two were selected from the latter phase of the Senator Campaign that included five countrywide community projects worth Kshs 5 million.

Speaking at the handover ceremony held at Korogocho, EABL Commercial Director Joel Kamau expressed his delight at seeing the impact of the projects and committed to continue working together with more non-profit organizations to positively impact the communities. 

“Our primary aim for EABL and brand Senator is to enrich lives everyday everywhere. Today we are proud of the work that has gone into achieving this purpose through the provision of these new homes for Mr. Francis Muigai and Florence Nyangweso and their families,’’ said Kamau.

He added “As a company, our Sustainability agenda is a critical part of who we are, an important consumer engagement touchpoint. Through such partnerships with groups like Restoring Dignity in Korogocho, we are able to promote equality, improve living standards and ensure families and the communities around us have the necessary tools to have good, healthy and safe livelihoods”

Currently in the second edition of the Senator Consumer Promotion over 500 customers benefited directly in phase through a KSh.76 million investment in the consumer campaign further supporting Kenya Breweries Limited’s efforts towards enhancing the lives of their customers and various communities.

Speaking at the ceremony, Mrs. Nyangweso was extremely excited to move into her new home. “I am so happy to receive a new house for me and my family. We could barely stand in the other house so this is a welcome surprise. I can now host guests and walk freely in my home and I thank Restoring dignity & EABL for making this possible”

Commenting at occasion, Restoring Dignity Community Based Organization, Coordinator Fred Ogolla echoed the impact of the completed project. “Our dream is have an established village with good housing for the community of Korogocho, through partners like Kenya Breweries we believe this dream will become a reality and the residents here will live dignified lives in now in and the future” said Ogolla

The company has teamed up several non-for-profit organizations to oversee the building and construction of the these nominated projects which are currently ongoing across the country.

Senator Keg Lager was among the fastest-growing brands in Africa’s top 150 most valuable brands in a 2020 study by London-based business Brand Finance, leveraging a 10-million-man pool of drinkers and expanding by 88 per cent to a brand worth of Sh14.4 billion ($132 million). It has achieved this status as a result of high demand from price-conscious consumers who have switched from home-brewed brews, some of which are illegal, to branded beer.