Popular artist Nyashinski has been announced as Samsung brand ambassador in an event held online. Nyashinski whose real name is Nyamari Ongegu, will now be the face of numerous Samsung activities and promotions to be launched in the days to come.
Nyashinski is one of Kenya’s biggest artists, making a name for himself, first as part of 3-man rap group Kleptomaniax and later as a massive solo star. The charismatic star has everything it takes to work with the global company. Samsung Kenya Head of Mobile Charles Kimari says that the partnership will move the tech giant firm closer to the heartbeat of the nation.
“Samsung is committed to deepening our partnership with local talent. In our eyes, Nyashinski has time and time again, personified our brand ethos – Do What You Can’t. He is an artist with a purpose and a musician who brings people joy, which is why Samsung is proud to be associated with him.” Kimari notes.
The multi-talented rapper has a pioneering approach to his craft. This is a quality that makes Nyashinski the ideal person to represent Samsung’s own relentless quest to raises the bar with every new release. He also echoes Samsung’s human-centred approach to technology by creating what makes fans happier.
“I look forward to connecting my fans with technology that makes life better in new ways. Any brand that challenges you to do what you can’t, and gives you the tools to do it, is a brand I believe in,” says Nyashinski.