Rubis Dagoretti Station

RUBiS Energy Kenya has launched Brioche, a restaurant franchise as part of its retail and marketing strategy to provide world class quality products, and convenience to motorists on the go, saving time and money.

Brioche is currently in five RUBiS branded stations (Ojijo, Boma, Karen, Langata and Thome) with more expected to be unveiled within the RUBiS network of service stations)

RUBiS Energy, Group CEO and Managing Director East Africa, Mr. Jean-Christian Bergeron said, “As part of our promise of ‘Making Your Life’s Journey Better’ to our customers, we seek to provide unique products and services that will enhance their experiences at the stations. Coupled with our other offerings like the RUBiS App, we are now able to redefine customer convenience and bring our customers maximum value across all brand touch points.”

“Brioche is known to be a high quality, affordable, convenient bakery and restaurant brand inspired by the French cuisine tradition. Brioche brings the French bakery quality to the Kenyan market and makes it accessible to all. Through the promotion Taste Brioche and find yourself in Paris’, we want to inspire Kenyan consumers to explore the different culinary taste that we offer, and after having tasted Brioche products, award 2 winners a chance to travel to France and compare for themselves” added Mr. Jean-Christian Bergeron

The ‘Taste Brioche and find yourself in Paris’ promotion shall run from the 6th – 30th of October 2021. To participate in the promotion, consumers will be required to visit one of the Brioche outlets, purchase Brioche products of choice for no less than Kes 1,000, fill in a participant voucher and drop the voucher with a copy of the receipt stapled to it in the lucky draw box.


Founded in 1990, RUBiS is an independent French operator specializing in three business areas: distribution of petroleum products, support and services, and storage. The distribution of petroleum products includes service station networks, commercial fuel, aviation fuel, LPG, lubricants, and bitumen. Storage through RUBiS Terminal provides storage of petroleum, chemical and agri-food products. RUBiS is listed on the Paris Stock Exchange (Euronext Paris) with a market capitalization of 5.5 billion Euros at the end of 2019. With a revenue of 5.2 billion Euros in 2019, and a bulk storage capacity of 3.6 million m3, RUBiS distributed 5.5 million m3 of fuels in 2019 and is recognized in the market for its expertise and quality of service.

RUBiS occupies a strong position in more than 40 countries across three continents: Europe, Africa and the Caribbean.


RUBiS acquired Kenol Kobil Plc in March 2019 and Gulf Energy Holdings Ltd in December 2019. RUBiS Energy Kenya, with a network of over 230 service stations countrywide under Gulf Energy, Kenol Kobil and RUBiS brands, is one of the leading players in Kenya. RUBiS Energy Kenya business units include Retail, Lubricants, LPG, Trading, Supply, Aviation, Commercial & Industrial and Exports to various East African countries. RUBiS Energy Kenya has subsidiaries in Burundi, Ethiopia, Rwanda, Uganda and Zambia.


Brioche is a network of cafés – bakeries and restaurants, and a wholesale bakery focusing on high quality, affordable and convenient, frozen, bakery-pastry and food items inspired by the French cuisine tradition

Brioche was first established in 2013, with its first outlet in Kigali Rwanda. Over the years, Brioche has grown to serve its customers through various channels and is in two countries in East Africa (Kenya and Rwanda,).

In Kenya Brioche has 5 outlets, all at Rubis petrol stations:

  1. Brioche @ Rubis Ojijo
  2. Brioche @ Rubis Bomas
  3. Brioche @ Rubis Thome
  4. Brioche @ Rubis Karen
  5. Brioche @ Rubis Langata

Rubis Energy Kenya PLC is the local franchise owner of Brioche, bringing the French bakery quality to the Kenyan market and making it accessible to all.