Safaricom Reports 70% Rise in Home Data Use

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Safaricom CEO Peter Ndegwa (courtesy)

Leading mobile firm Safaricom Plc now reports that internet data consumption has grown by 70% as Kenyans adhere to the call by the Government to stay at home as one of the measures to curb the spread of the COVID-19 pandemic.

According the Safaricom CEO Peter Ndegwa, mobile data usage has also risen by 35% as customers tap into the Internet to work from home, study from home and access social media and entertainment sites.

“Our support to the Government’s directive for people to work from home by doubling bandwidth – which effectively means customers are accessing high-speed internet connectivity at half the normal price – has seen a double digit growth in data volumes, demonstrating that more Kenyans are indeed studying, working and connecting with their loved ones from home,” said Ndegwa.

Traffic on movie streaming channel Netflix has grown fourfold, from 15Gbps to 60 Gbps. For Netflix, this is the equivalent of 20,000 movies streaming at the same second.  

The other most visited site Facebook which customers use for various purposes including work and social networking.

So far, Safaricom has laid out more than 6,700 kilometeres of fiber reaching more than 300,000 homes. Additionally, mobile Internet is distributed through 5,300 base stations spread across the country delivering 3G and 4G mobile network to 87% of the population. The rest of the population accesses the network on 2G.

“The investment in improving, extending and modernizing the network overthe years is paying off and we are able to carry the traffic and ensure that Kenyans remain connected through this period and beyond,” said Ndegwa.  

“We have been able to deliver a quality experience on the fixed internet bandwidth in order to facilitate individuals to work from home. Learners are also enjoying free access to educational content on mobile internet whereas university students get concessional rates to facilitate continuous virtual learning in collaboration with learning institutions.”