Twiga Foods & Jumia Sign Deal for Fresh Produce Distribution

Jumia Kenya CEO Sam Chappatte and Twiga Foods CEO Peter Njonjo during the food distribution partnership agreement signing

Leading e-commerce platform Jumia Kenya and Twiga Foods have announced a partnership agreement to deliver fresh and processed food to the homes of consumers. This deal will enable shoppers purchase aggregated fresh produce from Twiga foods and have them delivered on their door steps the same day.

Speaking when signing the agreement, Jumia Chief Executive Officer Mr Sam Chappatte noted that the partnership was necessitated by the need to help government enforce the stay at home order to help curb corona pandemic.

“Our partnership with Twiga will allow customers to shop on Jumia for their fruits and vegetables. They will also get same-day free delivery on the platform in Nairobi and will save customers’ money – as Twiga cuts out the middle men by buying directly from farmers and FMCG manufacturers across the country,” He said.

Through the deal, shoppers on the online platform will now buy pre-packed bundles whose cost will range between Sh1,230 and Sh3,180 depending on the goods. The consumer offerings will consist of bundled fresh fruit & vegetables and non perishable consumer foods (unga, milk, etc). The service will be available on the Jumia and Jumia Food appsunder  “Supermarket” category

“ Significantly, this partnership ensures that we pass on to our consumers the price benefit of sourcing directly from farmers and manufacturers ” said Peter Njonjo, Twiga Foods Chief Executive Officer adding that its Twiga Fresh bundle is offering a 50% discount to the prevailing market prices.

The partnership deal seeks to target on the middle class. Further it will leverage Twigas’s existing infrastructure of depots in Dagoretti, Donholm, Embakasi, Thome, Ruaka, Kaloleni, Nairobi West, Syokimau, Waiyaki Way and Kilimani.