For some time now, Finserve has been teasing a new product that went live earlier today. Dubbed mKey, the keyboard app is a one-of-a-kind product that integrates a number of features that we have not seen in any local fintech app.
According to Finserve’s Managing Director Jack Ngare, mKey was conceptualized to reduce the friction of users who have to switch apps in order to perform lifestyle, financial or social functions on their smart handhelds. The app is therefore built based on the mentioned three pillars and has integrated basic keyboard features so that users can get onboard without any hassles
Finserve has today the September 3 2018 in Nairobi launched mKey, Africa’s first keyboard app After taking a leap into the future with its official launch two weeks ago. The innovative app is the first ever to converge social, and financial services into an integrated lifestyle. In addition to providing these services, mKey rewards users the more they transact.
mKey brings a differentiated user experience to the market, by blending the best of social conversations with the full breadth of financial services and captures that entire world on your keyboard, giving users the opportunity to make more possible. The name mKey, which is inspired by the concept of mobile, is the key to unlocking new possibilities through the fusion of financial and social into an exciting keyboard app. It has added a Kenyan flavor and pride to its offering through customized emojis; YetuMoji, stickers and gifs made for Kenyans by Kenyans. The app further gives its users the freedom to co-create and use their own emojis.
mKey is available on Google Play Store and developed to run on the Android 4.1 and above, and soon on IOS. The app is targeted at Kenya’s increasingly digital population that is becoming savvier in enhancing their lifestyle through technology and who evidently want to perform financial transactions without visiting a bank or even switching apps.
Speaking during the launch of mKey, Finserve Managing Director, Jack Ngare said the app offers a unique social experience while at the same time offering convenient, safe and secure financial services. mKey will empower users to perform daily tasks such as accessing local and international news, getting aggregated local content, sharing on social media, applying for and paying mobile loans, paying for goods and services, sending and receiving money as well as a chama and group accounts that work like social chat groups, straight from their mKey keyboard.
“mKey has been created to be relevant to people’s social lives and support fun conversations on any social media platform. It is a revolutionary keyboard app with a wide catalogue of customized yetumojis and gifs that will be constantly updated to capture the pulse of trending conversations, celebrating our Kenyan identity,” said Ngare and added “mKey is the most groundbreaking keyboard app out of Africa that blends the social and financial into an integrated lifestyle providing unparalleled convenience
Ngare added that mKey is developed to continuously engage users through a reward system that creates incentives and motivates users to actively use the app’s social media and financial services features.
“mKey has an integrated reward system where users will instantly earn stars and complete levels for performing financial transactions. These stars and levels offer rewards such as free airtime, free transfer of funds or an increase in loan limits,” he said. ‘’And not to forget, this innovation has ensured that users can perform transactions in a completely safe and secure environment’’.
Finserve seeks to collaborate with partners across sectors and markets to enhance mKey’s user experience for both lifestyle and financial services.
“We have ambitions of taking mKey to all the markets in Africa and we are open to integrate mKey to any financial institution in the continent to ensure that we offer relevant financial services,” said Ngare.
Finserve Limited is the fintech subsidiary of Equity Group Holdings Plc established to inspire and prosper people and businesses by connecting today’s potential with tomorrow’s innovative opportunities. Finserve addresses complex financial and lifestyle obstacles by employing a data and insight driven culture to build products that enrich customer experience.
Finserve has distinguished itself as an innovator with futuristic solutions that will contribute to the ease of doing business in Africa and beyond. The company also operates Equitel (MVNO), a one of a kind platform that converges mobile telephony and banking services. Equitel enables customers to call, browse, text, save, transfer money, apply for loans as well as pay for goods and services.
Finserve provides API integrations that enable ecosystems in financial services, commerce, agriculture, wealth management and telcos to manage liquidity, payments and online transactions through innovative self-service tools, solutions and capabilities.
Jenga API provides businesses and tech developers with capabilities to integrate sending money, payments, banking, insurance, brokerage, wealth management and telco across 7 countries in East and Central Africa into mobile apps, e-commerce sites and other systems.
Jenga Payment Gateway is a platform that allows businesses to receive e-commerce and m-commerce payments from a host of payment channels such as American Express, Visa, Mastercard, Diners, JCB, Union Pay and other card associations from 180 countries, mobile wallets from 7 countries across East & Central Africa as well as from fintech players such as Alipay and Wechat.