Safaricom (NSE: SCOM) has today announced an KES.16 million sponsorship for the 2022 edition of the Magical Kenya Open, which takes place from 3rd to 6th March at Muthaiga Golf Club, Nairobi.
The sponsorship will cater for communication and technology support for the event organizers including a state-of-the-art media centre, a Junior Golf Clinic and media publicity support.
“We are thrilled to be supporting this unique event, which marks the first time the European Tour has been hosted at Muthaiga Golf Club. Sports sponsorship remains an important area for us because of its ability to transform lives. We are particularly looking forward to supporting the junior golfers clinic which is in line with our own ambition to tap, nurture and grow talent among young golfers across the country,” said Peter Ndegwa, CEO, Safaricom.
The 2022 edition of the Magical Kenya Open is part of The DP World Tour and makes its return to historic Muthaiga Golf Club as the Magical Kenya Open.The event brings together 156 golfers not only from Kenya, but across the world.
“It is exciting to have Safaricom on board as one the key sponsors of this historic event. Their support is instrumental as we expect millions of fans to livestream and follow the event. This year we have 156 golfers from across the world participating in the tournament,” said Peter Kanyago, Chair – Magical Kenya Open.
Besides the Kenya Open, Safaricom has also sponsored the Magical Kenya Ladies golf tournaments and the Karen Masters in a bid to support local golfers.
Currently, the telco is also running its golf series dubbed the Safaricom Golf Tour, which aims to nurture and grow new talent in the sport across the country.