Samsung Electronics and Universal Pictures Home Entertainment (UPHE) have announced plans to bring to market titles mastered with HDR10+; the next generation of video standard specification technology developed by Samsung Electronics.
HDR10+ (High Dynamic Range 10+) is an open source-based next-generation video standard led by Samsung. It transforms TV experience with incredible brightness and contrast for each scene, delivering brighter brights and deepest darks.
“We are delighted to team with Samsung Electronics on HDR10+ to deliver this striking, cutting-edge technology to entertainment consumers, providing them opportunity to enjoy unparalleled, state-of-the-art movie-watching experiences across an array of Universal physical and digital titles,” said Michael Bonner, Executive Vice President, Digital Distribution, UPHE.
Through this partnership, Samsung Electronics and UPHE will collaborate on a wide selection of new release and catalogue fare with HDR10+ technology.
“We have launched a new era of picture-quality technology with HDR10+, providing an amplified vivid viewing experience for consumers” said Hyogun Lee, Executive Vice President of R&D Team, Visual Display Business at Samsung Electronics.
“Based on Samsung Electronics’ unique technology and proficiency, we will continue to expand our alliances with premier partners like Universal to provide consumers with the best HDR content possible.” He added.
This new collaboration comes when the electronics firm has been collaborating with other movie studios and OTT operators since the formation of the HDR10+ LLC in August, 2017, leading the next generation HDR technology and expanding the ecosystem. In addition to Korea, Japan and the US, Samsung will continue to strengthen the HDR10+ logo and certification program partnership in other territories around the world.