Edible oils and soap manufacturer, Pwani Oil has rewarded over 30 retailers across the country as part of a Kshs12million customer reward campaign aimed at driving creativity and attractive product display in stores.
“A store’s product display design strategy is key to customers decision making especially in an increasingly competitive environment such as the one we are currently operating in. Through this campaign, we were motivating our distributors and retailers to effectively present our products to their customers”. Said Pwani Oil Products Commercial Director Mr. Rajul Malde
The six-month long nationwide competition dubbed ‘Vuna na Pwani Oil display’ competition saw 30 retailers walk away with different prizes worth over Kshs12million including saloon cars, Tuk-tuks, motorbikes and 55-inch television sets among others.
Further, the campaign was also aimed at motivating them as well as beefing up Pwani Oil’s local distribution network to serve an increasingly dynamic consumer market.
He added: There is one thing that every business can do to generate sales: effectively present their product to the customer. Catch their eyes, grab their attention, make them yearn to touch, smell and basically learn more about the product. That is the experience we want our retailers to create for their customers”.
Last year, the company rewarded its top distributors in a campaign dubbed ‘Nyakua Canter Promotion’. A total of Kshs. 18 million in prizes was up for grabs and top sales agents went home with trucks, pickups, motorbikes, water tanks, ploughs and livestock.
The company has over the last four years rewarded over 330 distributors in marketing campaigns that run three months each year. Pwani Oil now plans to expand the campaign to include distribution agents in the region.
Mr. Malde lauded the government’s commitment to growing the local manufacturing sector under the Big Four Agenda.
“Manufacturing is a key pillar under the Big Four to transform Kenya’s economy. As one of the largest manufacturers in the region, we see the fast-growing regional consumer market as a great opportunity for local companies to expand our capacity and market.” He concluded.